The Evolution and Modernization of Workwear

Posted by Tobe Fong on

2022/05/01 - Written by Alexander Esmail

It is no secret that much of menswear today contains references to the past.  The two most prominent prongs being military regalia and workwear which, at its genesis, was only seen on miners toiling away in endless cavernous tunnels - before its recontextualization further down the road.  That is all to say, form has (generally) always followed function.  Even the humble T-shirt originated as underwear, rarely seen as a garment to be worn on the outside.  Nowadays it would be a challenge to find anyone off the streets that did not have a dozen or so graphic tees in regular rotation.

James Dean T Shirt Jeans
Marlon Brando

As with all matters that subscribe to the principles of Darwinism, clothing too has evolved over time to accommodate prevailing habits and tastes.  Denim was once associated only with hard labor before the look was popularized by the likes of Marlon Brando and James Dean on the silver screen.  Cowboys in the Wild West adopted the fabric into daily wear for its durable properties and no-nonsense appeal - a typical ensemble could consist of a trucker jacket, Wrangler denim shirt and some Levi’s 501s.  “Cityfolk” with no practical need for its hardiness borrowed elements to incorporate into their own wardrobes.  Titans of industry like Ralph Lauren have built empires on this foundation, with labels like RRL acting as an ongoing love letter to Americana in all its glory.  Smaller but no less impressive labels like Nigel Cabourn and The Real McCoys out of Japan have nailed its execution of this niche space, going beyond simple reproduction by adding updated design flourishes without compromising on quality. 

James Dean Denim Trucker Jacket
Nigel Cabourn Workwear Military Jacket
THE REAL MCCOY'S LONDON | Best mens fashion, Army fashion, Mens street style

So why does this aesthetic endure?  Many men are still driven by the fantasy that they too can be the rugged and dependable outdoorsman that can split a log in half with one swing of the ax.  Why not manifest this ideal by dressing the part?  Although this only scratches the surface, the fact of the matter is - most men (and women) look pretty great in it, no matter their shape or size.  This is precisely why CRAFTSMAN CO. and NAMIMAN decided to work on a joint collection together, featuring items we both love but interpreted through our unique lenses.

Namiman x Craftsman Co.  Down Vest

A lumberjack’s feather down vest has everlasting appeal: warm and infinitely wearable layered over sweatshirts and flannel shirts alike.  It can just as easily be thrown on for a coffee run or slipped over a date’s shoulders should the evening become chilly. 

Namiman x Craftsman Co Down Vest

Hard wearing denim shirts are also experiencing a resurgence, pairing well with other heritage style clothing but also surprisingly with tailored clothing such as textured Gurkha pants and a sports coat.  The snap button chest pockets are also great for stowing away small knick-knacks.  Call it what you want - but we are loving the country-formal craze. 

Namiman x Craftsman Co Western Denim Shirt

Vintage hunting can be rewarding, but most of the time it leaves a shopper frustrated and smelling like an old barn (and feeling like the hunted instead).  Popular categories also tend to be pretty picked over, with Carhartt carpenter pants, cargo pants and army trousers being particularly in vogue lately.  Our advice would be to save yourself the heartache of later finding a hole in your vintage finds, and grab a pair of the perfect vintage inspired army chinos.  These have been cut similar to authentic French chinos: a wide leg, gentle taper and flattering double pleats.

Namiman x Craftsman Co Army Pants

For more inspiration on how to put these timeless items together, check out the full collection featuring our collaborator and friend, NAMI here.


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The Holiday 2020 Gift Guide

Posted by Ethan M. Wong on

It’s that time of the year where shopping isn’t just for yourself- you can buy something great for the special people in your life.  And hey, if it happens to be menswear (or at least related to a menswear lifestyle), we’re all for it.  Enjoy some of our picks for Holiday Gifts! 


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The Black Friday 2020 Sale

Posted by Ethan M. Wong on

COVID-19 has been tough on so many people.  So we hope a little Black Friday sale will help, not only with some retail therapy, but also to ensure that we continue in our mission in sustainable menswear. 
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Cream Corduroy - A Fall/Winter Essential

Posted by Ethan M. Wong on

Corduroy is one of the best fabrics out there. It’s plush and soft, and yet still retains the ruggedness and strength of hearty cotton; the fact that it has wide wales makes it even more interesting. In a world where classics are getting more attention, we couldn’t be happier to recommend the cloth and unveil a new product for you guys.  After all, corduroy is an essential for a proper classic menswear wardrobe.
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Introducing the Indigo Collection

Posted by Ethan M. Wong on

Our love of indigo denim has led to this, a collection of our favorite designs, made out of some of the best fabric available.  The denim is loomed in Japan, which each piece pre-washed to get a soft and worn-in effect that gets better as you wear it.  We’ve even worked closely with the factory to develop a special custom green selvedge; a little nod to our own Cortina green colour.

Read on to see the pieces in this special menagerie. 

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